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How does a proposition statement impact everything?
Vanquis is on a journey of radical transformation. As our customers increasingly choose to self-manage their accounts, the pressures, and responsibilities of our digital channels grow day by day. We also face increasing and challenging regulation, and a deeply held moral obligation to do more and be better.

Join us to see how one simple brand proposition is redefining how we think about, and design for the future of Digital at Vanquis.

What you’ll learn from the session:

• Why everything in your UX design is driven by your brand

• How to embrace brand fully and avoid the common trap of logo and primary colour saturation

• How to use your proposition statement to drive your design philosophy, and in turn impact the way the world sees you.

About our speakers:

Andrew Larking is a Lead UX & UI designer at Vanquis. He has been practicing design for 22 years, working with clients in fields that span visual effects, medical research, intelligence and defence, computing, and education. At Vanquis Andrew leads our internal design team, ensuring the lens of digital product development stays fixed upon the customer.

Guy Utley is creative Director and founder of TΛLL helping brands and businesses such as Vanquis to succeed in a digital world. Guy has delivered a digital-first approach to the Vanquis brand, improving the customer brand experience across of the business digital platforms.

Dec 7, 2020 06:00 PM in London

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